Hood Manifesto

Overview

Hood Manifesto is an independent fashion brand from Tehran — a project built around the idea that clothing can document a place and a time. Rooted in identity, discipline, and street culture, the brand creates considered garments that exist beyond trends. Our role was to build the digital home for this vision: an e-commerce platform that matches the brand's editorial voice without compromising on performance. Built with Next.js, TypeScript, and Tailwind CSS, the site features a fully custom storefront — product pages, collections, and a checkout flow designed to feel as deliberate as the garments themselves. The result is a fast, refined online presence that carries the weight of the brand's culture while giving customers a seamless path from discovery to purchase.

Color System

A monochromatic foundation — seven steps from absolute black to white — anchored by three accent colors used only with full intent.

Accent — Use with intent

Typography

Five type steps — each carrying a specific weight of meaning. From 96px display headlines down to 11px product labels.

Brand Voice

Six words that form the editorial backbone of every piece of writing. The brand speaks in short, certain sentences. No warmth for warmth's sake.

• Deliberate
• Restrained
• Precise
• Confident
• Honest
• Understated

Spacing System

A fixed rhythm of eight values. Every element sits at a deliberate distance — nothing arbitrary, nothing accidental.

Campaign & Product

Product photography and campaign imagery — portraits shot with the same restraint the garments are designed with.

Website

A storefront designed to carry the brand's editorial voice through every page. Product listings, collection pages, and a checkout flow built to feel considered.

UI Detail — Sticky Header

The header adapts to context. At the top it reads against dark — white type, black field. As the user scrolls into content, it transitions to a light surface. One element, two states, zero friction.

Collections

Campaign films

Two campaign films shot for Hood Manifesto — each collection documented with a distinct visual tone that carries the brand's restraint from garment to screen.